Category Archives: From the Forge

Marketing for the non-marketer?

If there is one thing I’ve never been comfortable with, it’s promoting myself. Ironic, given my history of screaming at people with a microphone in a metal band all those years (Please, not another “I used to play in a band” story…Not this time). As I’ve been candid about in my E-Book, I pride myself in […]

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The DIY ethic

A good friend of mine pointed out something to me about 10 years ago that never occurred to me, even while I was right, smack dab in the middle of it: “Nobody is going to help you.” Let me add some color and context to this. At the risk of bringing this up yet again […]

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Data vs. Information

When I take on any project that will serve data to multiple users, I’ve found that there are two inevitabilities (or eventualities, if you prefer): This app will eventually send email This app will eventually require reporting. Granted, I’m a data nerd.  I love looking in piles of data for gold.  Virtually every time I’ve been […]

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Idea vs Execution

As I’ve gotten older, I’ve tried to work on a few things about myself that aren’t healthy.  I was a notorious grudge-holder when I was younger, and somewhere along the line I lost my ability to be as patient with people as I used to be.  Another thing I’ve tried to hone is my perception […]

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Would you rather be informed or outraged?

Photo by Phil Coffman on Unsplash I rarely venture out into politics with these newsletters, for obvious (and not-so-obvious) reasons.  Obviously, this is not the proper platform for it.  Not-So-Obviously, I just don’t believe that engaging in political discussion online does anything but cause people to simplify their opinion of you to a goofy bumper-sticker slogan.  This idea […]

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When (and how) good companies lose their way

We’ve all seen it happen.  A trusted brand releases a bad product or changes their logo to something ridiculous, or gets sued.  We all wonder what the hell happened when our favorite brand of automobile starts building garbage.  I’ve written many, many words on this subject, but one or two bad decisions can sink a […]

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All frosting, no cake.

Photo by Sharon McCutcheon on Unsplash Lately I’ve been seriously tempted to create an app that aggregates all the hilarious gibberish I see on LinkedIn.  Here are some gems: “I believe in embracing innovation today to solve yesterday’s problems and to serve tomorrow’s community”   “If a movement is to have an impact, it must belong to those who […]

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Complex problems, simple solutions

“For Every Complex Problem, There Is an Answer That Is Clear, Simple, and Wrong.” – H.L. Mencken Hate to say it, as he’s a pretty controversial character in history, but he’s right about this one.  Is there anything worse than someone who waltzes into a problem (typically a middle manager) and starts out by saying: “Why can’t […]

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The Cargo Cult of Software Development

Photo by Bobby Johnson The Cargo Cult (for those who haven’t heard of it) is an incredibly fascinating phenomenon.  Most widely known during and after World War II, Cargo Cults are the result of tribes on remote islands coming in contact with military occupation.  Planes would come out of the sky and land nearby, containing […]

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